the other day i mentioned biomimicry and how important i believe it to be. perhaps one of the most famous proponents of this is gunter pauli, who i had the chance to hear talk at this year’s (wonderfully organized) vision summit. pauli is the mastermind behind ZERI and the blue economy- a visionary entrepreneur and author with a fascinating mind. in this video he visits günter faltin’s laboratory for entrepreneurship and talks about biomimicry (sorry, it’s in german):
not only is pauli a huge fan of learning from nature, he’s also strongly believes that a massive wave of entrepreneurship will lead us towards the future. to push this movement forward, pauli shares his extensive knowledge of exciting and disruptive innovations, and presents 100 business models that just need driven individuals to implement them:
what i like most about pauli is his impatience with solutions that ‘do no harm’ and his insistence on solutions that have highly positive impacts. this kind of broader (re-)thinking highly resonates with me. and it reminds me that i’ll have to write a post on cradle-to-cradle soon.