greenpeace targeting nike & adidas: “are you all in? just do it.”
greenpeace has been quite active recently, with the mattel/barbie campaign (with another positive response from lego and others), the VW star wars campaign (i have yet to try out the game), or kumi naidoo’s arrest on the oil rig - and there’s a new rainbow warrior III.
happy to see that there are many things going on, and their communications are doing a great job at the moment!
creative sustainability & communications 2.0 consultant with a passion for green social business and all things digital
third culture kid, green social entrepreneurship enthusiast, ecosocial change activist 2.0, culture junkie, berlin aficionado, global nomad, music fan, (urban) explorer, event hopper, TED lover, sailor, biker, almost full-time veggie