greenpeace targeting nike & adidas: “are you all in? just do it.”
greenpeace has been quite active recently, with the mattel/barbie campaign (with another positive response from lego and others), the VW star wars campaign (i have yet to try out the game), or kumi naidoo’s arrest on the oil rig - and there’s a new rainbow warrior III.
happy to see that there are many things going on, and their communications are doing a great job at the moment!
innovation & marketing 2.0 consultant with a passion for sustainability, social business, and all things digital
-- currently on (semi-)hiatus studying korean in busan, south korea. --
third culture kid, green social entrepreneurship enthusiast, change activist 2.0, design thinker, culture junkie, berlin aficionado, global nomad, music fan, (urban) explorer, event hopper, TED lover, sailor, biker